#airbnb

EVENT, VR/AR/MR
  • Client airbnb
  • Date 15-09-2015
Mission

Strada was commissioned by Airbnb Korea to deliver most unique campaign during Design Festival in Nov, 2014 in Korea
Strada wanted Airbnb customer and potential audience to be a part of Airbnb guest experience. The Idea was creating Augmented Reality space where people can virtually visit Airbnb host and houses.
Airbnb Augmented Reality house was designed under following design architecture.
-creating Airbnb online to offline virtual world where people can navigate cities and hosts.
-linked with new member signup and purchase decision journey support in virtual space.
-offline event connected with SNS hashtag activities.

SOLUTION

Airbnb Tour reached one of the highest online & offline integration traffic record and supported successful purchasing decision journey of Airbnb brand recall and new user signup activities.
couple of new records
 
1.total of 65000 interaction engagement for 5 days
2.branded photo sent via email every 90 seconds
3.total brand recall and engament audience more than 14,000


Strada was commissioned by Airbnb Korea to deliver most unique campaign during Design Festival in Nov, 2014 in Korea

Strada wanted Airbnb customer and potential audience to be a part of Airbnb guest experience. The Idea was creating Augmented Reality space where people can virtually visit Airbnb host and houses.

Airbnb Augmented Reality house was designed under following design architecture.

-creating Airbnb online to offline virtual world where people can navigate cities and hosts.

-linked with new member signup and purchase decision journey support in virtual space.

-offline event connected with SNS hashtag activities.

Interested?

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