# Lotte hologram virtual storeCONSULTING, EVENT, VR/AR/MR
ABOUT MICROSOFT HOLOLENS
Holograms let you visualize and work with your digital content in relation to your real world, unlocking insights and capabilities.
Holograms enhance the real world.
Microsoft HoloLens can enable you to make decisions more confidently, work more effectively and bring ideas to life before your eyes.
This is mixed reality.
Mixed reality blends 3D holographic contents into your physical world, giving your holograms real- world context and scale, allowing you to interact with both digital content and around you.
Strada created new hololenz pop up store demo for Daehong & Lotte. Idea is creating consolidated hologram shopping commerce. Embracing group entertainment IP