Platform was inspired by F1 paddock, equipped with 400inch LED, motion accelerator panel, motorized shutters and other Strada engineering platforms.
First paddock architecture is engineered with interactive LED display and mechanical kiosk to simulate the excitement of cooper S driving. Strada team filmed 18 driving movies and special 3d effect to craft excitement of New Mini driving experience. User able to simulate actual driving sequence by choosing green and sports mode on kiosk and press accelerator to cruise 18 different locations and user able to find 3 different results based on their driving styles. At the end of experience, driver can send their results to friends.